alahaddad.com

hi, i'm ala.
i bring people together and build tools that enable collaboration.

by jello creates places and reasons for people to gather — retreats, residencies, festivals, and eventually spaces of our own. right now, that means a house in sri lanka, a summer in amman, and our third new year's gathering. web0 is my technology studio. we build the tools that help communities and teams organize, participate, and work together — including the software by jello runs on.

underneath both is one belief: people should own the tools they use to work together — their data, their software, and the value they create — instead of renting everything from platforms that don't belong to them. normally in dubai. in amman until the end of august.

Ala Haddad.
Emerging technology & systems architect.

~8 years across financial infrastructure, blockchain, and AI systems. I've taken products from architecture to production and advised banks, regulated exchanges, and funds — most recently designing AI and enterprise platforms for government and private-sector clients. Neuroscience degree; I studied how brains store and retrieve things, and now I do it for agents.

ala@amm:~$ whoami
Ala Haddad
// runs a community, builds the software it needs
loc: amman, jo (home: dubai) mode: building local: --:--

what i'm building

community

by jello

retreats, residencies, festivals, and the spaces they happen in — places for people to meet, make, and rest. the main thing; everything else i build ends up serving it.

studio · agents

web0

agent fleets that run unattended. they answer in slack and whatsapp, remember things, and do the work that used to be a standing meeting.

teams in marketing & pr, property dev, hospitality, and finance run on them daily.

tools

tools for community

the software underneath by jello, being opened up so other groups can run on it. the group owns the data and the tooling. agents join as members, not as products.

enterprise

on-prem platforms

communication and project-management platforms a few government ministries have been running daily for two years.

ecosystem

hub71 digital assets

built abu dhabi's digital-asset vertical from nothing — the programming, the events, a multi-week ai builder program.

before this

jibrel & coinmena · 2018–2022

financial instruments on-chain and a regulated mena digital-asset exchange — product, strategy, fundraising, and community from early build through launch.

tranche finance & arab bank

led product for a defi structured-finance protocol across evm chains; advised one of mena's largest banks on decentralized-finance strategy.

advising & programs

cabrit capital — advisor to the dubai vc. outlier ventures — mentor in the london web3 accelerator. hyperspace — digital strategy.

b.s. neuroscience · northeastern

how brains store and retrieve is now how my agents store and retrieve. the degree finally pays rent.

Selected experience

web0 — Founder & Systems Architect

Emerging-technology studio building intelligence layers for government and enterprise. On-premise platforms in daily production across multiple ministries for two years; AI agent deployments — multi-agent routing, long-term memory, RAG — embedded into team workflows over Slack and WhatsApp; advised a Riyadh-headquartered enterprise AI platform on US market entry.

2022 – present · Dubai

Hub71 — Digital Asset Ecosystem Development

Designed the digital-asset vertical and built its programming from the ground up, including a multi-week AI builder program culminating in a public Impact Day.

2023 – present · Abu Dhabi

Jibrel & CoinMENA — Asset Tokenization & Digital Assets

Product, strategy, fundraising, and community across an on-chain infrastructure platform and a regulated MENA digital-asset exchange, from early build through launch.

2018 – 2022

Tranche Finance — Product Manager

Led product and strategy for a DeFi structured-products protocol on EVM chains.

2019 – 2022

Arab Bank — DeFi Strategy

Advised one of MENA's largest banks on decentralized-finance strategy.

2022 · Amman

B.S. Neuroscience — Northeastern University, with honors

Computational and cognitive grounding applied to agent memory and reasoning architecture.

2017
ala@amm:~$ ls work/ && cat work/*
drwxwork/by-jello/

retreats, residencies, festivals, and the spaces they happen in — plus the tools that run them. # co-founder, the main thing

drwxwork/web0/

ai product studio — always-on agent fleets and intelligence layers for government and enterprise. # founder, 2022–now

  • multi-agent routing with model fallback chains (claude · glm) — no single point of failure
  • long-term memory as file + vector store (postgres + pgvector); retrieval pipelines with tool/function calling
  • channel gateways into slack, whatsapp, and telegram so the agent is just another teammate
  • in production across marketing & pr, property dev, hospitality, and finance ops
  • on-premise platforms in daily production across multiple government ministries, two years running
  • advised a riyadh enterprise ai & data platform on us market entry; built the agent running its sales cycle
drwxwork/tools/

member-owned tools for running communities — the group owns its data, tooling, and upside; agents act as delegated members. # by jello's tech spine, opening up

drwxwork/hub71/

designed abu dhabi's digital-asset vertical and built its programming from zero — ecosystem events + a multi-week ai builder program. # 2023–now

ala@amm:~$ cat lab/automation.md
-rw-lab/automation.md

a live agent fleet running unattended on a single vps — the experimentation surface for how much of a business can just… run itself.

  • runtime: hermes — per-agent identity, memory, skills, and channel bridges; agents administered over ssh + a small cli
  • migration: moved the whole fleet off openclaw → hermes; consolidated to one hub, one memory model, one deploy path
  • automation: scheduled crons, digests, and standups fire without a human; testing where automation replaces standing meetings and manual glue
  • reliability: auto-pull mirrors, model fallback, and fail-closed auth so the fleet survives a laptop closing mid-air
ala@amm:~$ tail history.log
2018–22jibrel & coinmena — asset tokenization + regulated mena digital-asset exchange. product, strategy, fundraising, community — early build → launch.
2019–22tranche finance — led product for a defi structured-finance protocol across evm chains.
2022arab bank — advised one of mena's largest banks on defi strategy.
2017b.s. neuroscience, northeastern — with honors. now the spec sheet for agent memory.
ala@amm:~$ cat stack.txt

python · typescript · react · postgres + pgvector · drizzle · docker · linux/vps · cron

claude api · multi-agent orchestration & routing · tool/function calling · rag · agent memory · hermes

asset tokenization · evm · solidity-adjacent · systems architecture

get in touch