alahaddad.com

hi, i'm ala.
i build systems and the communities around them.

i'm exploring how builders and creatives can use emerging tech to make new kinds of businesses and communities. right now that's mostly two things: by jello, a community of builders and creatives, and web0, the studio where i build the tools and agents that run it.

what i keep coming back to is tools a community actually owns — shared infrastructure, collective ownership, and agents that work as delegated members rather than someone else's product. home base dubai; writing this from amman. try the dev and recruiter switches up top.

Ala Haddad.
Emerging technology & systems architect.

~8 years across financial infrastructure, blockchain, and AI systems. I've taken products from architecture to production and advised banks, regulated exchanges, and funds — most recently designing AI and enterprise platforms for government and private-sector clients. Neuroscience background, applied directly to how machine memory and reasoning are structured.

ala@amm:~$ whoami
Ala Haddad
// emerging-technology & systems architect — builds the system, then the community around it
loc: amman, jo (home: dubai) mode: building local: --:--

what i'm building

community

by jello

a community of builders and creatives — cultural events, shared tools, and experiments in collective ownership. the main thing, and the lab for everything human.

studio · agents

web0

the ai product studio. always-on agent fleets — multi-agent routing, long-term memory, RAG — embedded over slack and whatsapp so teams talk to their operations like a colleague.

in daily production across marketing & pr, property dev, hospitality, and finance teams.

tools

tools for community

a platform of member-owned tools for running communities — where the group owns its data, its tooling, and its upside, and agents act as delegated members.

enterprise

government-grade platforms

on-premise communication and project-management platforms running in daily production across multiple government ministries for two years — replacing work that used to need hundreds of consultants.

ecosystem

hub71 digital assets

designed abu dhabi's digital-asset vertical and built its programming from scratch — including a multi-week ai builder program.

before this

jibrel & coinmena · 2018–2022

financial instruments on-chain and a regulated mena digital-asset exchange — product, strategy, fundraising, and community from early build through launch.

tranche finance & arab bank

led product for a defi structured-finance protocol across evm chains; advised one of mena's largest banks on decentralized-finance strategy.

advising & programs

cabrit capital — advisor to the dubai vc. outlier ventures — mentor in the london web3 accelerator. hyperspace — digital strategy.

b.s. neuroscience · northeastern

how brains store and retrieve is now how my agents store and retrieve. the degree finally pays rent.

the toolkit

multi-agent orchestration agent memory architecture RAG claude api python react postgres + pgvector asset tokenization evm chains

Selected experience

web0 — Founder & Systems Architect

Emerging-technology studio building intelligence layers for government and enterprise. On-premise platforms in daily production across multiple ministries for two years; AI agent deployments — multi-agent routing, long-term memory, RAG — embedded into team workflows over Slack and WhatsApp; advised a Riyadh-headquartered enterprise AI platform on US market entry.

2022 – present · Dubai

Hub71 — Digital Asset Ecosystem Development

Designed the digital-asset vertical and built its programming from the ground up, including a multi-week AI builder program culminating in a public Impact Day.

2023 – present · Abu Dhabi

Jibrel & CoinMENA — Asset Tokenization & Digital Assets

Product, strategy, fundraising, and community across an on-chain infrastructure platform and a regulated MENA digital-asset exchange, from early build through launch.

2018 – 2022

Tranche Finance — Product Manager

Led product and strategy for a DeFi structured-products protocol on EVM chains.

2019 – 2022

Arab Bank — DeFi Strategy

Advised one of MENA's largest banks on decentralized-finance strategy.

2022 · Amman

B.S. Neuroscience — Northeastern University, with honors

Computational and cognitive grounding applied to agent memory and reasoning architecture.

2017
ala@amm:~$ ls work/ && cat work/*
drwxwork/by-jello/

community of builders & creatives — cultural events, shared tools, experiments in collective ownership. # co-founder, the main thing

drwxwork/web0/

ai product studio — always-on agent fleets and intelligence layers for government and enterprise. # founder, 2022–now

  • multi-agent routing with model fallback chains (claude · glm) — no single point of failure
  • long-term memory as file + vector store (postgres + pgvector); retrieval pipelines with tool/function calling
  • channel gateways into slack, whatsapp, and telegram so the agent is just another teammate
  • in production across marketing & pr, property dev, hospitality, and finance ops
  • on-premise platforms in daily production across multiple government ministries, two years running
  • advised a riyadh enterprise ai & data platform on us market entry; built the agent running its sales cycle
drwxwork/tools/

member-owned tools for running communities — the group owns its data, tooling, and upside; agents act as delegated members. # by jello's tech spine, opening up

drwxwork/hub71/

designed abu dhabi's digital-asset vertical and built its programming from zero — ecosystem events + a multi-week ai builder program. # 2023–now

ala@amm:~$ cat lab/automation.md
-rw-lab/automation.md

a live agent fleet running unattended on a single vps — the experimentation surface for how much of a business can just… run itself.

  • runtime: hermes — per-agent identity, memory, skills, and channel bridges; agents administered over ssh + a small cli
  • migration: moved the whole fleet off openclaw → hermes; consolidated to one hub, one memory model, one deploy path
  • automation: scheduled crons, digests, and standups fire without a human; testing where automation replaces standing meetings and manual glue
  • reliability: auto-pull mirrors, model fallback, and fail-closed auth so the fleet survives a laptop closing mid-air
ala@amm:~$ tail history.log
2018–22jibrel & coinmena — asset tokenization + regulated mena digital-asset exchange. product, strategy, fundraising, community — early build → launch.
2019–22tranche finance — led product for a defi structured-finance protocol across evm chains.
2022arab bank — advised one of mena's largest banks on defi strategy.
2017b.s. neuroscience, northeastern — with honors. now the spec sheet for agent memory.
ala@amm:~$ cat stack.txt

python · typescript · react · postgres + pgvector · drizzle · docker · linux/vps · cron

claude api · multi-agent orchestration & routing · tool/function calling · rag · agent memory · hermes

asset tokenization · evm · solidity-adjacent · systems architecture

get in touch